The thing is, when we build a house, when we start its construction, from the foundation to the roof of the house, you know that we need construction material in it, which includes sand, cement, and gravel. But you know, sand, cement, and gravel are such important things; a house cannot be built without them. And you know, finding a cement supplier—finding a cement supplier who delivers to you daily from the company, who picks up the material from the factory and transports it to your sites—this is the essential thing. But you know, nowadays, in the market, a lot of trends are going on, especially in a big city like Islamabad, where construction is happening all the time. And in such a situation, finding a good cement supplier is a very big competition, a very big challenge.

So, what we do is, we will say clearly: the rates of cement—they are fixed; there is no bargaining. The only difference is in transport. And we are a cement wholesale supplier in Islamabad, and we deliver material. So, once you order cement, we will take payment first. Payment will be taken in advance. We will see your location; once we receive the payment, we will deliver your cement. Look, some people do this—they don’t take payment, and then they just go and deliver the material. But look, let me tell you something important: the logic is this—if you order cement from us here, if you order cement from us here in Islamabad, the big thing is: delivering cement from here—I load it myself, pick it up from the factory, take the vehicle, unload it there. If you tell me later, “no, I don’t need the cement,” then bringing the cement bags from the factory, arranging the route, and then you say, “I don’t need it”—our money will be wasted.

Our cement bags that we picked up from the factory—we have to bring them back. That’s number one. Number two is that the payment and transport cost—it will be on us. The transport cost in Islamabad—cement supply, all the cost of the transport—this is money. Diesel, as you know, is expensive. Some people order cement in bulk—okay, 40 tons, 50 tons. And some people order cement in bags—like, we need 200 bags, we need 300 bags. But yes, our habit is, we talk clearly—if you need wholesale cement, then you get it directly. If you need 50, 100 bags, you can get it from your local cement supplier. But if you need bulk cement—okay, 200, 300 bags together—you will get a good rate.

After that, we have cement bags—we have Falcon cement, we have Bestway cement—we go directly, you know, to the factory of Usman. We go to the Bestway factory, we get cement from there, and we supply cement. Now, within 4 hours, 5 hours, you will get cement on your site—this is our guarantee. And also, let me tell you something else—our connection is with Mr. Yusuf Shinwari. Mr. Yusuf Shinwari has been working in cement supply in Pakistan for a long time. Our effort is that we do not spoil the customer. But the customer wants—payment will be in advance—okay, we take payment in advance. After we take the advance, we will see your location.